Understanding Lead Generation

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About This Episode

Lead Generation is defined as “the initiation of consumer interest or enquiry into products or services of a business” and is often overlooked in college curriculums even though it is vitally important in finding and capturing potential clients and customers for your business.

In today’s episode of The Brew, Val and Luis explain what lead generation is, what it means to build a sales funnel, and why small businesses need to build their online platforms as soon as possible.

Topics Discussed in Today’s Show:
0:00 – Introduction
0:58 – Colleges Don’t Teach Lead Generation
2:32 – What is Lead Generation?
3:18 – What is the Difference between Lead Generation in Sales and Marketing?
9:37 – What is Awareness in Lead Generation?
16:15 – Explaining vs Selling a Product
19:48 – What is a Lead Generation Funnel?
21:18 – Why is SEO Important?
22:08 – Building a Lead Generation Funnel
23:41 – When is it Important to Compare Myself to Competitors?
28:26 – The Importance of Social Proof in your Product of Service
35:20 – The Disconnect Between Digital Intelligence and Business School
42:06 – Why You Should Build Your Own Online Platform
57:14 – SharkTank and Spending Money in Marketing
1:04:55 – Nonnegotiables and Who You WON’T Work With
1:06:38 – SharkTank Tangent and Closing Today’s Show

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